To give your cat the most pleasure from catnip, take a small amount of product and pinch and roll it between your fingers. This will release the oils in the product making it even more potent. Spinkle some on the floor and watch your cat roll around and enjoy the catnip. Use catnip to attract your cat to areas you want your cat to play, such as scratching posts. Receive cat toys by rubbing them with catnip.